Data Center Energy Blog

Data Center Energy Blog

The Viridity Data Center Energy Blog is a forum for the latest news, trends and best practices, in data center energy management and efficiency.

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Viridity Demonstrates Energy Efficiency Gains from Virtualization

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describe the imageThis week, we are out at VMworld where we're demonstrating how Viridity EnergyCenter helps quantify x86 server virtualization improvements.

It's our belief that while virtualization certainly solves one set of data center challenges, if it's not implemented, monitored and managed properly, it can create another set of challenges.  On example is increased power usage in concentrated areas of your data center that can cause your operational expenses to escalate and significantly hinder your ability to expand your IT capacity to meet your business demands.  

By measuring actual power consumption dynamically - down to the IT device-level - and continuously monitoring your IT equipment’s utilization, Viridity EnergyCenter™ helps your data center gain energy improvements from your virtualized environment.

Please stop by and visit us at Booth 1319R to learn more about how Viridity EnergyCenter enhances x86 server virtualization environments in the following areas:

Virtualization Planning

  • Identify consolidation candidates based on utilization and power consumption

Virtualization Design

  • Increase density without creating power and cooling issues (“hot spots”)
  • Understand how “motion” (moving workloads from one server cluster to another) will impact utilization and consumption, to avoid outages or wasted capacity

Measuring Virtualization Results

  • Benchmark your data center utilization and power consumption performance before and after virtualization deployments at the device, rack, row or data center level

Momentum Continues to Build for Viridity Software

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describe the imageViridity Software is on a roll.  On August 19th, we announced that we’ve raised an additional $8 million in Series B funding from Battery Ventures and North Bridge Venture Partners. The additional funding will be used to expand the development of our EnergyCenter software platform. 

Along with additional financing, we acknowledged some other important company milestones such as:

-       New Customer Accounts – Viridity’s list of customers across virtually every industry vertical continued its rapid growth - new key customers included MOMA, Highbridge Capital and F5 Networks.

-       New CEO - Bob Steinkrauss Joins Viridity as President and CEO – he brings Viridity a wealth of experience in leading early-to-mid stage companies to success - including dramatic organic growth, acquisition and IPO. 

-       New Release of EnergyCenter– we delivered version 1.1 of our EnergyCenter software, featuring advanced discovery capabilities further automating the identification of IT assets and providing power profiles down to the device level. 

-       New Channels – we have entered into an agreement with the Excel Group of Canada – a group that develops, integrates and improves sustainable development in corporate strategies, products and business models.

-       New Awards -  Viridity was named Red Herring North America 100 Award Winner for our highly innovative EnergyCenter software technology, vision and drive.

But don’t just read what we have to say.  Take a look at what VentureBeat, Earth2Tech, and other media outlets have to say too.

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Viridity Software Selected as a Red Herring Top 100 North America Tech Startup

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Red Herring announced its Top 100 award in recognition of the leading private companies from North America, celebrating these startups’ innovations and technologies across their respective industries and Viridity Software, the leader in energy resource management solutions, is one of the award winners.

Red Herring’s Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. 

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Viridity Software embodies the vision, drive and innovation that define a successful entrepreneurial venture. Viridity Software should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

Welcome Bob Steinkrauss, Viridity's New President and CEO

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Please join us in welcoming Bob Steinkrauss to Viridity Software as the President and CEO.  We are very fortunate to have an industry luminary of Bob's caliber join the Viridity Software team.  He brings strong leadership skills and a proven track record to Viridity. 

Prior to joining Viridity Software, Bob was the President and CEO of Chosen Security, Inc., a leading specialist in identity verification and security services, where he merged the company with PGP Corporation (recently acquired by Symantec.) He also served as President and CEO of Ingrian Networks, the market leader of enterprise data protection and privacy solutions (acquired by SafeNet).   In addition, he was President and CEO of Xedia Corporation, where he oversaw the company's revenue growth from zero to $21 million over two years and sold the company to Lucent for $246 million.  Bob also served as Chairman and CEO of Raptor Systems, during which time he took the company public and boosted revenue 273% year over year.  Raptor Systems was sold to Axent Technologies in 1998 for $240 million.  He is a two time Ernst and Young Entrepreneur of the Year Finalist (in 2007, in Northern California for Ingrian Networks; and in 1997 in New England for Raptor Systems).  Bob received a B.S. in accounting from Boston College, graduating magna cum laude.  

Bob joins a strong executive management team made up of Mike Rowan, Co-Founder and CTO; Chris Rocca, Co-Founder and Vice President of Engineering, Steve Keilen, Vice President of Marketing and Inside Sales, and Mike Anthony, Co-Founder and Chief Architect.

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